The challenge was not just changing a name, but guiding an existing audience through a shift in identity, positioning, and vision. On social media, this meant carefully managing perception, trust, and continuity while introducing a more elevated direction.
I planned the transition strategy by first soft-launching the evolution through content. Instead of an immediate rebrand announcement, I introduced subtle shifts in tone, visuals, and messaging. This allowed the audience to feel the growth before being formally introduced to Atelier 22.
The challenge was not just changing a name, but guiding an existing audience through a shift in identity, positioning, and vision. On social media, this meant carefully managing perception, trust, and continuity while introducing a more elevated direction.
I planned the transition strategy by first soft-launching the evolution through content. Instead of an immediate rebrand announcement, I introduced subtle shifts in tone, visuals, and messaging. This allowed the audience to feel the growth before being formally introduced to Atelier 22.
The challenge was not just changing a name, but guiding an existing audience through a shift in identity, positioning, and vision. On social media, this meant carefully managing perception, trust, and continuity while introducing a more elevated direction.
I planned the transition strategy by first soft-launching the evolution through content. Instead of an immediate rebrand announcement, I introduced subtle shifts in tone, visuals, and messaging. This allowed the audience to feel the growth before being formally introduced to Atelier 22.
To execute the social media rebrand, I started by setting clear goals for the transition, including maintaining audience engagement, clarifying the new brand identity, and establishing Atelier 22’s elevated positioning. I conducted a thorough audit of existing content to identify what resonated with the audience and what needed to evolve. From there, I developed content pillars to guide visuals, copy, and storytelling, and created a detailed content plan with a rollout timeline.
To execute the social media rebrand, I started by setting clear goals for the transition, including maintaining audience engagement, clarifying the new brand identity, and establishing Atelier 22’s elevated positioning. I conducted a thorough audit of existing content to identify what resonated with the audience and what needed to evolve. From there, I developed content pillars to guide visuals, copy, and storytelling, and created a detailed content plan with a rollout timeline.
To execute the social media rebrand, I started by setting clear goals for the transition, including maintaining audience engagement, clarifying the new brand identity, and establishing Atelier 22’s elevated positioning. I conducted a thorough audit of existing content to identify what resonated with the audience and what needed to evolve. From there, I developed content pillars to guide visuals, copy, and storytelling, and created a detailed content plan with a rollout timeline.
Overview of the Content Roll Out
The content schedule was planned around key rebrand milestones, using teasers, carousels, and storytelling posts aligned with content pillars. The rollout was staggered to keep the audience engaged while maintaining a clear, organized process.
The content schedule was planned around key rebrand milestones, using teasers, carousels, and storytelling posts aligned with content pillars. The rollout was staggered to keep the audience engaged while maintaining a clear, organized process.
The content schedule was planned around key rebrand milestones, using teasers, carousels, and storytelling posts aligned with content pillars. The rollout was staggered to keep the audience engaged while maintaining a clear, organized process.
The Reveal
The concept was to make our audience feel like we were opening the doors to a new space. An experience that felt part luxury hotel, part art museum.
The visuals and content were curated to evoke a sense of sophistication, comfort, and creativity, showcasing Atelier 22 as a space where design, storytelling, and elevated experiences come together.
After the rebrand rollout, content continued to reinforce the brand’s presence through lifestyle driven reels that showed how the team works day to day. Value based content highlighted moments from networking events and client collaborations, while trend driven posts were used to showcase real results and reinforce credibility through ongoing work.
After the rebrand rollout, content continued to reinforce the brand’s presence through lifestyle driven reels that showed how the team works day to day. Value based content highlighted moments from networking events and client collaborations, while trend driven posts were used to showcase real results and reinforce credibility through ongoing work.
After the rebrand rollout, content continued to reinforce the brand’s presence through lifestyle driven reels that showed how the team works day to day. Value based content highlighted moments from networking events and client collaborations, while trend driven posts were used to showcase real results and reinforce credibility through ongoing work.
Educational carousels were also introduced to share insights, tips, and industry knowledge that reflected Atelier 22’s expertise, while separate carousel posts were used to showcase our work in a clear and curated way. This combination helped position the brand as a trusted resource, demonstrated real capabilities, and reinforced credibility by pairing value driven content with tangible examples of our work.
Educational carousels were also introduced to share insights, tips, and industry knowledge that reflected Atelier 22’s expertise, while separate carousel posts were used to showcase our work in a clear and curated way. This combination helped position the brand as a trusted resource, demonstrated real capabilities, and reinforced credibility by pairing value driven content with tangible examples of our work.
Educational carousels were also introduced to share insights, tips, and industry knowledge that reflected Atelier 22’s expertise, while separate carousel posts were used to showcase our work in a clear and curated way. This combination helped position the brand as a trusted resource, demonstrated real capabilities, and reinforced credibility by pairing value driven content with tangible examples of our work.
The rebrand of BFLY Studios into Atelier 22 brought clarity, elegance, and personality to the brand. Through curated visuals, carousel posts, reels, and educational content, we showed the studio as approachable yet sophisticated, building trust while highlighting our creative expertise.
The rebrand of BFLY Studios into Atelier 22 brought clarity, elegance, and personality to the brand. Through curated visuals, carousel posts, reels, and educational content, we showed the studio as approachable yet sophisticated, building trust while highlighting our creative expertise.
The rebrand of BFLY Studios into Atelier 22 brought clarity, elegance, and personality to the brand. Through curated visuals, carousel posts, reels, and educational content, we showed the studio as approachable yet sophisticated, building trust while highlighting our creative expertise.
