Relaunching Skin & Soul Socials
Relaunching Skin & Soul Socials
Relaunching Skin & Soul Socials
When the client handed over their account in late March 2025, their socials had been inactive since December 2024. I developed a tailored content strategy to revive their online presence, focusing on consistent, on-brand content. In addition, I aligned the content plan with the client’s goal to clear existing inventory in preparation for their upcoming skincare collection.
When the client handed over their account in late March 2025, their socials had been inactive since December 2024. I developed a tailored content strategy to revive their online presence, focusing on consistent, on-brand content. In addition, I aligned the content plan with the client’s goal to clear existing inventory in preparation for their upcoming skincare collection.
When the client handed over their account in late March 2025, their socials had been inactive since December 2024. I developed a tailored content strategy to revive their online presence, focusing on consistent, on-brand content. In addition, I aligned the content plan with the client’s goal to clear existing inventory in preparation for their upcoming skincare collection.
To reactivate Skin & Soul’s socials after months of inactivity, I conducted a brand audit and developed a content strategy focused on rebuilding presence and engagement. I aligned visuals and captions with the brand’s clean, confident aesthetic, while also supporting the client’s goal of clearing existing inventory through targeted product features.
To reactivate Skin & Soul’s socials after months of inactivity, I conducted a brand audit and developed a content strategy focused on rebuilding presence and engagement. I aligned visuals and captions with the brand’s clean, confident aesthetic, while also supporting the client’s goal of clearing existing inventory through targeted product features.
To reactivate Skin & Soul’s socials after months of inactivity, I conducted a brand audit and developed a content strategy focused on rebuilding presence and engagement. I aligned visuals and captions with the brand’s clean, confident aesthetic, while also supporting the client’s goal of clearing existing inventory through targeted product features.
The strategy included consistent posting, refreshed content pillars, and subtle teasers for the upcoming collection to rebuild momentum and reconnect with their audience.
The strategy included consistent posting, refreshed content pillars, and subtle teasers for the upcoming collection to rebuild momentum and reconnect with their audience.
The strategy included consistent posting, refreshed content pillars, and subtle teasers for the upcoming collection to rebuild momentum and reconnect with their audience.
Lifestyle Reels
For the Instagram Stories, I create dynamic animated videos, crafted specifically for giveaways, announcements, and promotions. These videos are designed to capture attention, adding an engaging and visually appealing touch to special events and promotional activities.
The Let's Bounce Campaign
The Let's Bounce Campaign
The Let's Bounce Campaign
I led the content direction for Skin & Soul’s Let’s Bounce campaign, a skincare line designed for sensitive, barrier-stressed skin. The campaign focused on bounceback moments both for skin and self using clean visuals, soft lighting, and bubble-inspired elements to reflect the soothing nature of the products while adding an emotional, feel-good layer to the brand story.
I led the content direction for Skin & Soul’s Let’s Bounce campaign, a skincare line designed for sensitive, barrier-stressed skin. The campaign focused on bounceback moments both for skin and self using clean visuals, soft lighting, and bubble-inspired elements to reflect the soothing nature of the products while adding an emotional, feel-good layer to the brand story.
I led the content direction for Skin & Soul’s Let’s Bounce campaign, a skincare line designed for sensitive, barrier-stressed skin. The campaign focused on bounceback moments both for skin and self using clean visuals, soft lighting, and bubble-inspired elements to reflect the soothing nature of the products while adding an emotional, feel-good layer to the brand story.
The campaign included a mix of product-focused visuals to highlight benefits, lifestyle reels that captured real skincare moments, and educational carousels that simplified product information. This multi-format approach strengthened the brand’s messaging while keeping content relatable, engaging, and informative.
The campaign included a mix of product-focused visuals to highlight benefits, lifestyle reels that captured real skincare moments, and educational carousels that simplified product information. This multi-format approach strengthened the brand’s messaging while keeping content relatable, engaging, and informative.
The campaign included a mix of product-focused visuals to highlight benefits, lifestyle reels that captured real skincare moments, and educational carousels that simplified product information. This multi-format approach strengthened the brand’s messaging while keeping content relatable, engaging, and informative.
Let's Bounce Collection Carousel
Let's Bounce
Collection Carousel
I also handled the email marketing for Skin & Soul’s Mother’s Day campaign, crafting copy and visuals that highlighted both their skincare products and facial services as thoughtful gift ideas. The email emphasized self-care and connection, designed to feel warm, engaging, and aligned with the brand’s tone, encouraging bookings and purchases during the seasonal promotion.
I also handled the email marketing for Skin & Soul’s Mother’s Day campaign, crafting copy and visuals that highlighted both their skincare products and facial services as thoughtful gift ideas. The email emphasized self-care and connection, designed to feel warm, engaging, and aligned with the brand’s tone, encouraging bookings and purchases during the seasonal promotion.
I also handled the email marketing for Skin & Soul’s Mother’s Day campaign, crafting copy and visuals that highlighted both their skincare products and facial services as thoughtful gift ideas. The email emphasized self-care and connection, designed to feel warm, engaging, and aligned with the brand’s tone, encouraging bookings and purchases during the seasonal promotion.
